ZEN-NOH International Corporation
JA全農インターナショナル株式会社

Europe

ZEN-NOH International Europe Limited

Address: 23 Conduit Street, London, W1S 2XS, United Kingdom
Phone: +44-(0)20-3826-4412

1. Enhancing sales capacity

Since the wagyu export to Europe commenced in 2015, we have been acting as the liaison between the producers and consumers, creating new demand for wagyu. At the same time, we have invited high-end restaurants and wholesalers in Europe countries to Japan to deepen their understanding of the high-quality Japanese agricultural and livestock products and our activities.

Wagyu Seminar held at the Japanese Embassy in Ireland

Wagyu Seminar held at the Japanese Embassy in Ireland

Wagyu event held at luxury department store in London

Wagyu event held at luxury department store in London

Wagyu sales promotion at the largest Japan Festival in UK

Wagyu sales promotion at the largest Japan Festival in UK

2. Enhancing logistics capacity

We acquired 100% ownership of UK food distributor SFG Holdings and their subsidiary to build our supply chain in 2016. Procuring more than 1,500 food items from 35 countries mainly in Europe and Asia, products are sold to about 1,500 restaurant and wholesale customers in the UK and other countries, SFG has built a stable business since its foundation in 1967.

SFG Holdings truck loading dock

SFG Holdings truck loading dock

SFG Holdings room temperature cargo warehouse

SFG Holdings room temperature cargo warehouse

3. Enhance communication

We opened the directly operated restaurant TOKIMEITĒ in London in 2017 to appeal the Japanese agricultural and livestock products including wagyu to the world.

TOKIMEITĒ

Address: 23 Conduit Street, London, W1S 2XS, United Kingdom
Phone: +44-(0)2-3826-4411
URL:https://www.tokimeite.com/

TOKIMEITE entrance

TOKIMEITĒ entrance

Inside the store

Inside the store

Cooking using Japanese ingredients

Cooking using Japanese ingredients

4, Enhance product development

We developed TOKYO Z1, a Japanese sake brand exclusively for export, in collaboration with a sake brewery in Tokyo in 2019, and Kome Beer in collaboration with a major UK craft beer brewery. We are working on increasing exports including processed products like beverages.

Japanese sake brand, TOKYO Z1

Japanese sake "TOKYO Z1" and other unique beers and gin.

Promotional activities in ANUGA

Promotional activities in ANUGA

Japanese sake sales event in London

Japanese sake sales event in London