ZENNOH group continuously search for the perfect rice to fit customer’s demand.
1.Working together with farmers
Our role under our management philosophy is to connect the Japanese producers with overseas consumers through a stable supply chain. We have also started multiple-harvest/low-cost production leveraging on cultivation techniques and know-how developed by JA ZEN-NOH. We aim to secure farmer income while also providing tasty rice sought by overseas consumers.
2.Commitment to quality
We engage in rigorous quality management until the products reach the consumers. Brown rice is stored in warehouses at optimal temperature and humidity. We have partnership with 40 large rice polishing plants across Japan, including the industry leader ZEN-NOH Pearl Rice Corporation. Each plant has HACCP/FSSC22000 rice manufacturing certification, manufacturing and shipping the products under rigorous quality management.
We make various product proposals in response to the needs of our customers (texture, flavor, quality, etc.).